More than movies, the San Diego Italian Film Festival (SDIFF) is about delivering on what Italy represents to Americans: style, quality, emotion and devotion to the heart. It only made sense for their brand to reflect these qualities. The marketing makeover included new brand standards, on-site festival graphics, Italian newspaper-inspired collateral and event tees.
Newspaper Cover
Sample Application / T-shirt
Website / sandiegoitalianfilmfestival.com
