Istanblue Perileri (Istanblue Fairies) is an Alternate Reality Game designed for Turkey's well known vodka brand, Istanblue.
It's designed for special event nights where Istanblue hosts multiple concerts, parties and street activities all around Istanbul. Players' aim is to catch fairies hovering around the event scenes and put them into an Istanblue bottle, then find an event place marked with a star and claim prizes according to their fairy count.
The game uses Google Maps™ to show event scenes and fairy locations. Players would turn on their iPhone cameras while they are close to these locations and search their surroundings for fairies.
All fairy videos were shot on green screen with 400fps hi-speed cameras, then converted to 25fps. This created a nice dreamlike effect both for in-game videos and fairies on AR screens.