Since 1998, the yearbook »sushi« has been conceived, designed and produced by a host of different student groups from Academy of Art and Design Offenbach (HfG).
The Magazine documented the Young Talent Competition of the Art Directors Club Germany. Each team devises a new “sushi” concept, something that is unique to the magazine. It is devoured mostly by the upcoming young designers themselves as well as the agency’s talent scouts.
Sushi is an experimental kit that knows only one enemy – the printing deadline. It also features guests from abroad, including South America, the US, Sweden, Russia, Japan, and China.
It contains contributions from writers, photographers, illustrators, theologians, paparazzi, and other such experienced hands.Every years the editors asks to designers all over the world to create something specific on the concept of the annual issue.
This time the concept was:
IST DAS EINE HALTUNG? (Is This An Attitude?)