Isle of Salsa is a locally produced salsa, dips, and condiments company that is keen to using all fresh ingredients that are always unique and exotic. They believe that their relationship with people and the community always comes first. They practice this by always having fresh ingredients that are grown locally with no pesticides, and are even vegan friendly. They support local growers, local businesses, and those who champion healthy local food sources. They do not care about spending their profit on more costly ingredients, because Isle of Salsa believes that this leads you to a more, sustainable, responsible, and rewarding life. After all, healthy foods make for healthy bodies.
Being that Isle of Salsa already has a cult following in the Central Orlando area, they felt it was time to start spreading their love of salsa to the world. This being said it was time to update their logo to seem more consumer friendly, and have a package that engaged the consumer more. This is why Isle of Salsa came to The Group Advertising to help them rebrand their already loved product. After going through multiple chain stores looking at salsa TGA discovered no one really offered different varieties like Isle of Salsa provides. This being their strong suit, we were able to focus on this to create different packaging that went along with the different flavors that are inspired by different cultures.