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Bēhance

  • ISABELLA
  • Isabella is a home furnishings boutique and design studio located in Charlotte, NC. Specializing in fine bed and bath linens, Isabella also offers a diverse collection of throw pillows, custom furniture, lighting, accessories and gifts. The logo emblem that was designed for Isabella is classic and easily identifiable. The ornamental mark and it’s curved nuance with stylish typography completes the Isabella brand with a gracefully poised presence that eludes to the chic home decor and luxurious goods of the boutique. Since the boutique has an array of patterns within its store and also offers interior design services, we wanted to reflect this on the marketing materials. We developed custom visual textures for the stationery, collateral and website that resonate Isabella’s personality and overall new brand.
     
    Credits
    Design Director: Rachel Martin
    Website Development: Nathan Longbrook
    Copywriter: Sarah Bradley