A brief given by Chris at Traffic Design, Glasgow. I had to pick one of seven areas of crime and portray the facts to the locals in a public friendly way. This brief was really interesting as it is different to most of the briefs that I have ever received. It is very important to know how to deal with lots of information and stats which can appear to be quite boring.
My approach was to make a poster that is eye-catching with the use of bright colours and to appear to be something that isn't ramming the statistics down your throat. Another aspect of this poster was the essential and mandatory placing of three logo's which had to be carefully considered in the design process to insure that they didn't look stuck on at the end.