Commissioned poster for Ironwheel, a pretty small local company (just the owner, his wife and one more guy, I think) that makes these little handcrafted toy cars made of wood with big iron wheels (get it?), every car is numbered and can be customized.

 

I like to support my friends and small local companies, specially those that love what they do and take such great pride in their work and/or craft, they really care for each and every car they make and you can see the attention to detail they put it, besides we both like to use a lot of orange in our own brands.

 

You can get to know the company a bit better by going to their site www.ironwheel.mx (which I also designed)

 

I wanted to get a vintage look and a roadtrip-ish feel in the poster, of which we expect to make a pretty small run of silkscreen prints.