Ironsight Branding is a fictitious branding agency. An iron sight is a system of shaped alignment markers used as a sighting device to assist in aiming a gun. At our agency, the goal is to aim our clients in the right direction to reach success.
The “I” is a prismatic letterform that represents the history, strength, vitality, and multi-faceted nature of Ironsight Branding. Signet rings have been used for centuries to act on behalf of an emissary. The seal itself stood for the person sending it and was a legally binding physical representation that held as much weight as if the sender were there in person.
Fellow designers to work on the project include Chris Mayers, Micah Ward, and Pat Cross.