The objective behind this student project was to create an identity system for a restaurant. Instead of creating the look for an already existing restaurant, I wanted to create the identity for a fictional restaurant.
Displayed below is the Iron Squid seafood restaurant identity system. I have included the Iron Squid's menu, logo, letterhead, business cards, coasters, and envelopes for the restaurant.
My concept behind this project was to create a restaurant that would have a fun and creative identity system. I incorporated iron textures, a grid, a distressed typeface, tentacles, harpoons, and of course a squid made of iron in order to get this appeal. Throughout the restaurant's branding materials, the audience gets unexpected surprises by iron tentacles. Through the use of various grays and blues, I was able to achieve a clean look for the restaurant.