Camping has evolved from tents, fire, and minimal supplies to huge RV's and campers. The design of the kit was aimed at capturing this idea of luxury and sophistication. Its purpose is not to be kept in a tent out in the wilderness where weather and rough handling could ruin it, but rather in a warm cabin or comfortable camper. The logo design was meant to display the one factor that all these forms of camping have in common, the fire. The color and font choice derived from the idea of wood and fire. The word ‘Iron’ is spelled out with a flowy, elegant font representing the flames of a fire, while the word ‘Ranger’ is more rugged, sans-serif font representing the texture and feel of wood.