At Café Ipsen & Co in Copenhagen, the focus is on quality and the style is Frederiksberg'sk.
Behind the name stands owner Charlotte Ipsen, and her close network of suppliers and specialist importers, who all share a common desire to put quality before everything else.
The visual identity is inspired by the typography of old coffee packaging and wine crates, which are often characterized by a very honest, functional and simple expression that doesn't take focus from the most essential aspect - the taste and quality of the produce. The visual expression is also deliberately understated, to go with the context of the café's physical interior and decor.
To support the logotype, a series of varying taglines is introduced. The messages are both informative and also puts the relaxed atmosphere of the café into words.