This is a project that I worked on for Splitsville- a unique concept that is part bowling alley, part night club, part upscale restaurant. The owner was looking to expand and offer Splitsville franchises to qualified investors.
I was tasked with creating a unique investment package that could justify the $6 million investment and build-out cost. The solution was a 10"x15" custom die-cut pocket folder. The bowling pin served as the die-cut front of the folder while the ball served as the pocket on the inside. Staggered cut-sheets provided details on the concept, management, the menu, and other important information. Dry-trapped spot gloss and dull varnish added subtle details to the design.