Investment Advice Sales Site
- Design Project: Investment Advice E-Commerce Site
- In 2006, I put together an e-commerce site for personalized investment advice, delivered directly over the web. This was my first major project working with a team. We designed the site, coded it, wrote copy, did SEO legwork, researched the market, compiled a fund database and conducted usability testing.
Primary tools used: Photoshop, Dreamweaver, seoMOZ, Basecamp, MS Office, Morningstar. 
One of the working drafts of the home page. The site had a consistent look to it, so most of its pages were similar. The middle column contained some of the copywriting on this page.
Unfortunately, the private client area could not be displayed. It was built in Flash.
Sample copy from a site article, sans CSS. Designed to appear in Google SERPs as an Internal Site Link.
One of the landing pages for our Adwords PPC campaign. Google's automatic split testing tools worked very well for us. At the time, we were planning to bid on $4-$5 keywords, so we wanted to test response rates before spending.
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