Into the Mystical World of Rinso's Flowers&Cards
We combined the mystical aura of tarot with Unilever Rinso’s World of enchanting scents creating an interesting and share-worthy application for our target audience. Each of the 22 major arcana cards of Tarot have been assigned a floral scent representative of each cards' meaning and energy. We even created a deck of floral tarot cards each beautifully designed and illustrated for this campaign.
Through the magical scent of Rinso’s flowers consumers got a chance to peek into into their future. Those who had their fortune read with our Flower Tarot got to enter and win these specially created decks through our weekly sweepstakes. 55.105 people pondered their future through our flower tarot application while a total of 59.176 invitations spread the lighthearted fun of Rinso’s Flower Tarot to friends and loved ones all around the world