Objective: Create a comprehensive event experience even before the event begins. Omaha’s Henry Doorly Zoo needed a theme for their annual fundraiser. They received an immersive experience instead. From the logo to the invitation to the lighting, guests were given the feel of diving Into the Deep Blue. It was one of those rare successes when the design truly took on a life of its own. The tone, mood and ambiance were marshaled to deliver an other-worldly experience. And the results? The night was a roaring success with attendance and donations that both set records.