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Into Fluid Space

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  • Into Fluid Space

    Inspired by the dynamic logo trend I've made this experimental suggestion for the logo contest "Better Beta". Better Beta is a Design Community Conference wich first conference will be held at the Leuphana University in Lüneburg 9-10 sept. 2011.

    The aim of BETTER BETA is to offer a networking platform for Design Thinkers and to become acquainted with the different approaches to design thinking and people-focused innovation. The openminded target group at hand inspired me to take a change on pushing the limits for what a logo can be. 

    The fluid dynamic logo made is of the equation ?=! symbolizing the process from question to answer, from task to solution etc. The font and colors shift within every variation of the logo and make the trademark dynamic yet recognizable.

  • The Process

    The principal is to blend the individual types in a equation: ?=!
    Below you see the equation, then the figure with two blending steps and finally the figure/trademark with a 1000 blending steps. 

    The result: An abstract, aesthetically – almost architectonical-shape.
    The variation of font use and colors makes the abstract logo dynamic yet recognizable.

    The interpreting of the equation is fluid: Could be:

        _ Going from task to solution
        _ Question to answer
        _ Seeking to finding
        _ From wondering to a feeling of enlightenment

    The philosophical idea behind this equation is that within the sincere question lies the answer.

    I've been using bright, shiny colors avoiding traditional corporate colors to give the trademark a light and futuristic, semitransparent look. 

  • The underlining line under the trademark is a symbolic measurement. An estimate of what is Better Beta.
    What is being measured is the equation ?=!