Visual identity for Intersport - a worldwide sportswear chain with more than 5200 stores in 38 countries.
Researching sportevents on TV, competitions worldwide and excersizing throughout Copenhagen I noticed the frequent use of colours in outfits and gear. This made me ask questions about the mental aspects of sport - because what does sport do to you, and what happens when we go from everyday life to time off? And this is where the colouruse comes in as a brilliant symbol; lifejoy, power, and spirit; it's as if your emotions really do show on your outfit. With the colours as my concept I created a universe of sportsgear based on the products of Intersport. Jerseys, tennisballs, shorts etc. are all part of the visual identity - an identity made to function as the face of Intersport.