The International Spy Museum is located nearby the National Mall, in Washington DC. It has the largest collection of international espionage artifacts ever placed on public display. The museum offers two floors of intriguing galleries, as well as multiple interactive exhibits and various monthly activities for guests and members to enjoy.
I embarked on a re-branding project for the museum, stripping down everything I knew about the ISM and starting from scratch. I established a new brand promise, target audience (21-31 year olds), and conceptual visual imagery. I redesigned the logo, catering to the new needs of the brand, and making it modern, fresh, and giving it a hint of mystery. I also designed a poster series, which was made to be displayed at various bus stations across the metropolitan DC area.