Even respected icons have to address the changing marketplace. After boldly joining the Boston skyline in the 1980's, International Place needed to freshen its marketing collateral for 2010 and beyond. Recognized as one of the region's most prestigious business addresses, this five building complex is home to experts in a wide range of business sectors. To compliment and enhance the existing marketing materials, Branding Iron created an interactive leasing presentation to help encourage dialogue with prospective tenants. Using visually engaging techniques that address a range of topics from floorplans to views and access, this flexible presentation organizes and emphasizes the iconic property's unique strengths and distinctive appeal.