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ICWA
Brand identity shaping the symbol
of femininity and art.
An identity concept for a contest organised by the UNESCO’s International Center for Women Artists. The building itself was to be located in Amman, Jordan, to function as a new museum specifically dedicated to women in the arts. ICWA was to house a permanent collection of works of art, promoting not only the world’s leading women artists, but also showcase these works from the Arab world. The institution’s goal was to “promote cultural diversity, a culture of peace, gender equality and intercultural dialogue”.
