I managed the redesign and content migration of the IASP website. Launched in 2014, the revamped website incorporated a new content management system (CMS Plus), graphic design, information architecture and restructured legacy content.
Content Strategy
1) I performed a content audit and inventory.
2) I developed a taxonomy to drive dynamic content for an online bookstore.
3) I conducted user research: staff and stakeholder interviews, user survey, card sort, tree test.
4) I reviewed and evaluated wireframes, sketches, information architecture, and designs.
Impact: IASP launched a new, modern-looking website that was mobile-responsive and more visibly highlighted its members.
