Educational and interactive kit for
children. The kit contained a book, a game board and a plate with
characters and a dice – like the illustrations of the book, it was
all made of paper, to be detached and put together by the child. With
the game, the two-dimensional experience turned into a 3D interaction
where the child can make its own history and establish a healthy
competition with parents and friends. A traditional media turned into
a new interactive educational experience in group.
The designers, together with the writing team, worked intensively
on the project. Brainstorming with the client, creative meetings with
other professionals of the office and a lot of Design research were
some of the stages of the process. In the end, all the effort was
responsible for the amazing feedback we got from the 10.000 people
who got the gift.