"Make the Brussel Sprout more fun!" was the briefing the client gave us. With Bubblefish Interactive, we looked at the different ways we could make the Brussel sprout more fun as a vegetable. We found it to be a hard task since the sprout has such a negative image.
We decided to show people the many faces of the sprout - to show the different, delicious meals you could create with the little green balls. The result was a fully-customizable, interactive e-card in which a person could edit his own face into an animation and invite a friend or family member to eat a favorite brussel sprout recipe with him. Besides sending invitations, people could also upload their own recipes resulting in a lot of interesting creations!