When I started working with this client, they were definitely a victim of their marketing. Their website was outdated and they were poorly positioned for web traffic. In fact, their highest ranking keyword was actually "http" and I am not even kidding.
They did not have a Facebook page, nor did they have a blog. Their internal staff was not positioned to take on updating websites and they didn't have anyone experienced in online marketing, blogging or social media. What's a consultant to do? Roll up your sleeves, assess, train and launch.
Boelter SuperStore's B2B2C store now has a website that can be updated in house and a Facebook presence growing daily. From 0 to 880 since April, engaged users bounce from blog, to website to Facebook reading content, downloading and printing recipes and sharing content. Store sales went up 12% within 4 weeks of site launch.
Organic web traffic up 500%,
Referred web traffic up 950%
Page views up 146%
Bounce rates down 9%
Unique page views up 79%
Time on site up 41%
86% increase in iPad users
71% of Facebook fans are 25-54 (primary target demo)
62% of our fans read posts every day
30% read posts 3 times a week