- I Love You Guys
Integrated online campaign for the launch of Windows Phone in India
- Shortlisted in Goafest 2012.Microsoft was relaunching the much awaited Windows Phone with a new look, faster Internet, better apps and a whole new proposition - Put People First.
- The campaign featured a fully interactive video website, text ads on Facebook and other social media, banners on Facebook and bought media, and on cinema screens across India to drive traffic to the campaign website. Here's the case study as entered for Goafest (AAAI+Ad Club Bombay).The campaign website began with an intro film which concluded at the end of the user's journey. Combined, these two became a 90 second cinema commercial.
- Art/digital execution: Indrajeet Bose
Copy: meArt: Ashish PrasadCreative Direction: Indrajeet Bose/me
Agency: Wunderman InternationalClient: MicrosoftFilm: Whodunit Films, Mumbai