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Bēhance

Integrated Expertise Campaign

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  • Integrated Expertise
    The visual integration of two company brands
  • In late July of 2010, IBBS acquired SINGLEPIPE and I had to quickly create a series of creative pieces to communicate and support the "integrated expertise" message. This included flash banners, key cards, call to action buttons and ads, email promotions, trade show screensavers, mini-brochures, and campaign pages.
  • Pre-show promotional email screenshot.  This was the show where the IBBS  acquisition of SINGLEPIPE was officially announced.
  • Screenshot of ibbs.com homepage when it had the integrated expertise call to action area in the bottom right corner of the screen.
  • The campaign page on ibbs.com which explained the acquisition of SINGLEPIPE by IBBS.  It included a flash banner/header and two call to action buttons.
  • The is the final visual from the flash banner that appeared at the top of the integration campaign page.  Visual transitions included swooping lines to echo the SINGLEPIPE logo flowing into circles which morphed into the ibbs "infinity" logomark.
  • IBBS sponsored key cards at the NCTC show.  This is a photo of how the actual printed cards looked.
  • The purpose of this mini-brochure was to quickly communicate the acquisition of SINGLEPIPE to customers and prospects.  This is side one of the brochure.  The left-most panel is the front panel of the brochure.
  • The left-most panel is the back panel of the brochure.  This is side 2 of the mini-brochure created to explain the acquisition of SINGLEPIPE.  It was printed digitally in full color on a medium weight matte card stock.