The Institute for Figuring is a museum in Los Angeles, CA that focuses on marrying math, science and art. They are known for approaching natural forms, such as coral and snowflakes, with a mathematics, such as hyperbolic formulas. Overall, they focus on the break down of our natural world into simple, mathematical equations or shapes.

My branding is based on this idea that everything is built from one simple shape, the triangle. The logo was created to show the breakdown of the letter forms by removing some of the triangular building blocks, thus abstracting the letterforms to shapes. The typefaces for the brand are Trade Gothic and Bodoni, both very mathematical and geometric typefaces.

I also created an exhibit, "Fractals in Nature", and created promotional pieces such as a promotional poster for the exhibition and an informational brochure as a visitor enters the exhibit. These two pieces are meant to show the brand but still be an independent entity.