Installation by Renata Dezso & Reka Kristof
for the 'Act Responsibly for Your Own BodyAVON Charity Exhibition'
13-21 December 2011, Budapest (H)
Did you know that every 12th woman is affected by breast cancer?
Did you know that diagnosing it early diminishes the mortality rate of patients by 30%?
In order to diagnose the illness at an early stage, regular self-examination and, above 45, regular mammography screenings are essential. In Hungary, 40% of women belonging to the most endangered group do not attend recurrent screenings.* Together we can make a difference!
In this year’s awareness raising program, AVON placed 25 mannequins along Andrássy Road with messages and thoughts from celebrities emphasizing the importance of mammography in their hands. We see mannequins reifying female bodies in shop windows very often. However, if damaged; plastic body parts can be amended anytime without pain and loss; while this is not the case with the female body. Following the campaign, the number of mammography screenings increased by 8% at the examined screening stations – the main aim of AVON is to get this rate increase further.
After the event, 24 artists – fashion designers, designers, fine artists – shaped the mannequins into works of art, while taking on the original message. Those interested can take a look at the mannequins between 13 and 21 December at Arena Plaza, while the creations are going to be auctioned through the auction site “Teszvesz.hu”. The new owners are not only going to own valuable and interesting artworks, but support the fight against breast cancer: the money raised will be offered to the Hungarian League against Cancer.
*Data were provided by the Hungarian League against Cancer