Redesigning your office space is one thing, but what do you do when your workplace is always on the move?
is an adventure holiday company that offers travel packages to a range
of different locations – going everywhere from the Red Centre to
Tasmania. Redesigning their 4 wheel drive coach fleet provided a
fantastic opportunity to immerse people in the freedom of the Inspiring
Journeys brand experience through the physical environment of the coach,
encouraging customer loyalty and word-of-mouth advertising. So, working
with architectural partners Silvester Fuller
we set out to create something that maximised traveller comfort without
diminishing the excitement of having a holiday adventure.
We started by examining a variety of great ‘adventure’ transportation
alternatives – including planes, trains and yachts – to identify all
the elements that enhance the experience for the customer. Our solution
for Inspiring Journeys was to create 4 wheel drive coaches that
literally reflect the versatility of their travel package offerings.
When clean, the reflective white exterior of their vehicles creates a
universal ‘camouflage’ effect, allowing them to blend in to any
environment on any tour. When dirty the coaches also take on the look of
a rugged off-road vehicle; because everyone knows the more dirt there
is, the more fun you’re having! And to complete the look, we made sure
the vehicle had lots of rugged fixtures and fittings, these included a
large chrome bull bar complete with heavy duty caged headlights and
plenty of checker-plate steel.
We designed an unobtrusive interior that’s a far cry from the glaring
red and blue coach interiors of yesteryear! A minimal colour palette,
sleek metal fixtures and yacht inspired wood flooring were specified to
suggest an ‘outdoor’ atmosphere, and custom made leather seats offer a
touch of luxury that makes covering those kilometres a comfortable
experience. The result is a newly refurbished 4 wheel drive coach fleet
that offers a perfect balance between adventure and luxury, that truly
embraces the essence of what environmental design is intended to do.