I’m so happy that I’m done with INNOVIT
requirements! Whew! Well, I still have name tags but those are easy. Honestly, I am not that impressed with my work, mainly because I am limited with colors that I can use. The challenge: how can you make a modern look from dated blue and gold colors?
I wish I could’ve done better in terms of branding but this is the most I can do. I feel bad for not being as good as a brand lead as I wanted to be because after developing the concept for branding, everything is executional (whut? why is there a red underline for 'executional'? Isn't there such a word?). Anyway, I feel that majority of branding is about technical knowledge as well and I know that it’s unfair to ask a member, who’s not familiar with the Adobe Creative Suite, to have a crash course in Photoshop or whatever. Cause it takes time to learn this sh*t.
The event is finally done and I tried to compile as much branding materials as I can:
- Logo - my greatest contribution to the event
- Brochure - I was actually kind of sad with the way it turned out but I guess it was partly my fault cause I didn't make a mock-up. I was planning to but I got busier and busier (or lazier and lazier) so when they didn't ask for one, I assumed that they already understood. In particular, here are some of the "glitches": (1) wrong size - I could've sworn that it was much bigger from my printer than what actually came out, (2) wrong pagination - I knew that there was something awkward about the print. I intended similar colors to be at least in the same spread. (3) White spine! Anyway, I'm not going to fuss about it anymore since it was partly my fault anyway. So lesson learned, always make a mock-up. :)
- Banner - nothing fancy, just a white banner with the Innovit logo (not posted below)
- Newsletter - unfortunately, there was only 1 issue :| I guess it's also hard to sustain newsletter content when you only have a few (or maybe just 1) person working on it. Cause I also handle Punchdrunk Panda newsletter and mehn, it's not easy coming up with something different to say every week
- Sponsorship package - nothing fancy so I won't post it anymore
- Website - I think the IT people took it out already since the event's done. But yes, it was a very very brutal web developing learning process. Imagine spending 3 hours trying to figure out how to add a sponsor's logo on the side bar. Sometimes, I can be an imbecile as well when it comes to tech stuff. Just go to innovit.ca if the site is already working.
- Name tags and table labels - looks good :) Except that the plastic container is way too big for the name tag though. Food labels were okay, I guess.
So yeah, like I said, there's so much more I wanted to do but I also had other commitments. I hope next year will have a more experienced branding team :p Still, kudos to the entire team who helped in making the event a success! :) I personally think it was.