Inner Space Caverns
an advertising campaign
an advertising campaign
The Inner Space Cavern is a cheesy, but loveable tourist stop in middle-of-nowhere Texas. While making the 150+ mile drive from Houston to Austin, you're accosted with billboards that feature a cartoon sabertooth tiger with only the mysteriously named "Inner Space Caverns" written across it. Its actually just a limestone cavern that was discovered when the Texas Highway Department was building I-35. I always thought this quirky tourist stop deserved better, so I created this billboard campaign for them while a student at UT.