- Ingenious Drama Festival - Branding
- At its 9th edition, I had the honor of being the co-president of I.D. Fest. Therefore, I have taken a lot of the decisions, and of course the ones related to creating the image of this year’s festival.
The Creative department (of which I was part of for the last 3 editions) worked hard to fit everything into the same idea and look, thus the use of a background that would tie everything together (in the poster, diplomas, invitations, magazine, flyers, practically each piece of paper we would use would have this mark on it). The objects in the collage on the poster are actual pictures of objects that me and a colleague spent an entire day doing.
concept: inhale. exhale. theatre.
This is my journey into branding the edition.
- I wanted to share this project with you because it is one of my first experiences in design and branding, having to consider every single thing and keeping everything under the same concept.
It was also my first time in dealing with the print house directly, travelling outside of town daily in order to speak to them and decide on the number of copies, sizes, paper, time and so on.
Thanks for letting me share!