The World's Fastest Accelerating Full Hybrid
This was a three day shoot shot outside of Los Angeles, California where I did a quick run and gun behind the scenes for the "World's Fastest Accelerating Hybrid" commercial. Needless to say the pace of the actual commercial shoot was fast and, more often than not, there wasn't more than a few seconds to get the shots needed.
The premise behind this video was to showcase the M35h being prepped for its moment on stage. The same way an actor would be prepped before going on camera, or an underdog fighter in the locker room getting ready to head out to the ring. In the end, the client was pleased to have this supportive piece, and actually liked it more than the actual commercial, since they felt it was more on brand, and "showcased the true challenging nature of Infiniti".