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Infiniti / Blue Essence

  • A spot we did for the unveil of the Infiniti EMERG-E electric concept car during the Geneva Motorshow 2012.
     
    Our approach was to show what you’d see if you dived inside a new form of lightning that’s assembled of three components with different characteristics: seductive, mysterious, powerful – and at the same time reveal the sports car in a beautiful and exciting way.
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  • CREDITS
     
    Year: 2012
    Client: Infiniti
    Agency: TBWA G1
    Creative directors: Adam Mandelstam & Fabian Braun
    Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen
    Agency producer: Emilie Prud'homme
    Production company: Passion Paris Productions
    Executive Producer: Marc Bodin-Joyeux 
    Producer: Emilie Walmsley
    Direction / Art Direction / Animation: Polynoid
    CG Artists: Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper
    Sound: Michael Fakesch (designingsounds.com)
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A spot we did for the unveil of the Infiniti EMERG-E electric concept car during the Geneva Motorshow 2012.
Published: December 17, 2012
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