Color Riche Nail: "Les Topcoats"
The latest trend in nail? Les Topcoats! My writer Kathleen and I had so much fun creating these fun, colorful ads for the Global Market while working at McCANN France. What's even more exciting is that each ad features a call to action for L'Oreal Paris's digital app: Makeup Genius, where consumers can try the topcoat look on for themselves!
The latest trend in nail? Les Topcoats! My writer Kathleen and I had so much fun creating these fun, colorful ads for the Global Market while working at McCANN France. What's even more exciting is that each ad features a call to action for L'Oreal Paris's digital app: Makeup Genius, where consumers can try the topcoat look on for themselves!
Art Director: Theresa Linares
Copywriter: Kathleen Vanhoff
Infallible Le Rouge: "Staying Power"
Le Rouge commercial with Gwen Stefani-- is the unbeatable combination of the hold of a longwear, with the creamy luxury of a classic lipstick. This spot is all about iconic lips, and gorgeous, sensuous product. Just like Gwen herself, the spot is bold, bright and modern, with a solid sense of humor and undeniable pop aesthetic.
CREDITS :
Art Director: Theresa Linares / Copywriter: Domenique Osborne
TV shot by Director: Laurent Chanez / Product + Textures shot by Director: Eva Midgley
/ Print shot by Photographer: Kenneth Willardt
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Infallible Le Gloss: "More"
Commercial with Gwen Stefani-- so romantically beautiful, colorful, graphic and light. Who wouldn't want to jump inside of Gwen's world and have more and more of this absolutely gorgeous color? This was such a fun spot for my Writer Kathleen Vanhoff and I to create. We hope you enjoy it.
CREDITS :
Art Director: Theresa Linares / Copywriter: Kathleen Van Hoff
TV shot by Director: Sophie Muller / Print shot by Photographer: Kenneth Willardt
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Colour Riche Nail: What's next from Paris now?
A bold new line of chic nail colours from Colour Riche Nail. This bright and colorful spot features the most
up-to-the-minute shades. It's 'what's next from Paris now.'
CREDITS :
Art Direction: Theresa Linares / Copywriter: Kathleen Van Hoff
Voluminous False Fiber Lashes: "Outrageous"
L'Oreal Voluminous False Fiber Lashes commercial shot with the beautiful Gwen Stefani. Gwen's lashes: stunningly 'outrageous'. The set — graphic and gorgeous. It's the look, and the false lash effect of the future.
Shot by Director, Laurent Chanez.
L'Oreal Voluminous False Fiber Lashes commercial shot with the beautiful Gwen Stefani. Gwen's lashes: stunningly 'outrageous'. The set — graphic and gorgeous. It's the look, and the false lash effect of the future.
Shot by Director, Laurent Chanez.
CREDITS :
Art Director: Theresa Linares / Copywriter: Domenique Osborne
TV shot by Director: Laurent Chanez / Print shot by Photographer: Kenneth Willardt
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