Toyota RAV4 - Industrial Adventure
The campaign was created in order to reposition the new model of Toyota RAV4 from a female model to a more muscular one.
The story starts at the moment when a guy decides to take a shortcut and drive through an unknown area. He passes through industrial premises, squeezes between trains, dogs chase it, and finally he arrives to a metro station impressing witnesses. Nothing stops the driver.
The headline of the campaign is "Rediscover your city".
The commercial won Bronze at Kiev International Advertising Festival.
The campaign was created in order to reposition the new model of Toyota RAV4 from a female model to a more muscular one.
The story starts at the moment when a guy decides to take a shortcut and drive through an unknown area. He passes through industrial premises, squeezes between trains, dogs chase it, and finally he arrives to a metro station impressing witnesses. Nothing stops the driver.
The headline of the campaign is "Rediscover your city".
The commercial won Bronze at Kiev International Advertising Festival.
Key visual for outdoor and print campaign.
