Since its legendary inception, Indian Motorcycle has been a quintessential American brand. After a recent rebirth of the brand, popularity within the industry is on the rise. To capture some of this traffic, this website was produced. With the branding assistance of local ad agency Colle McVoy, my contribution was to reassemble print branding guidelines onto the web. Since typography is such a huge part of the brand's visual message, I found similar combination through the use of Google Web fonts to match brand standards while remaining readable by search engines. This consideration carried me through the design and production of this website.
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