An entire campaign designed for INDIA POST, including Press Ads, Posters, a range of Postal Stamps, and illustrations related to it.
I have developed upon the fact that The Indian Postal services not only carry mere letters or parcels, but also the varied sentiments attached to them, in the sender as well as the receiver.
Thus the tagline: "Delivering Emotions since 1774"
Thus the tagline: "Delivering Emotions since 1774"
Varied expressions and emotions of a large number of people were captured, at instances when sending or receiving a letter, parcel or post affected their sentiments.
A range of stamps brought out in relation to the theme.
Illustrations depicting the varied emotions attached to a letter while writing it and posting it.
Paperclips in the shape of an envelope.
