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Indetail Design | Identity :: KRUSH DESIGN

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  • CLIENT: Indetail Design | PROJECT: Identity

    Interior Designer, Vicki Smith, was looking for classic, french-provincial inspired tones in the development of her new identity for Indetail Design - a firm whose client base includes both Residential & Commercial appointments.
  • One of three early logo options - this one was chosen for further development.
  • Early Logo Development
  • Further colour, shape & pattern exploration.
  • * We were concerned that the 'I' looked somewhat like a 'J' so we explored a couple of other shapes. Once the final decision was made, I further tweaked the letterforms and the logo was approved.
  • Indetail Design Final Logo
  • BUSINESS CARDS: Offset Double Sided Matt Cello with Spot UV
    LETTERHEADS: Laser Double Sided on 100gsm
  • Spot UV on the front of the Business Cards
  • Letterheads with pattern printed on reverse.