With Mono and Sevnthsin I created the interactive portion of a new campaign to make the subject of infertility a bit less taboo. They’re trying do what Viagra did for ED and make it a subject that people can openly talk about. Considering 1 in 8 has trouble with infertility, it might actually work.
The site is built in flash and features a fullscreen video loop in the background. A full mobile version was also created. The video is embeddable on all blogs and Facebook.
Agency - Sevnthsin, Mono