- Incomparable Things Brand ID
Branding / Creative Directing
The idea behind the logo came from trying to depict things that are incomparable. I started by determining what types of things cannot be compared. That brought me to thinking about elements, things that in escence are at their most basic form, things that are fundamental. Taking inspiration from Alchemical symbols and ancient pictographs, the logo represents two elements; things so escential they cannot be compared. Mountain and Air.