A new concept of tea brand.

Identity and packaging design for a food brand dedicated to the distribution of a wide variety of teas and infusions, as well as custom mixtures and informative material concerning the world of tea.

Today, teas and infusions are not mystical or traditional beverages, but day to day products with a lot of beneficial characteristics that the consumer should know. The design solution is based on the brand's need to communicate to the user the properties of each product and to differentiate many different product variants.