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Bēhance

  • OBJECTIVE_
    To rebrand an existing or fictional deli brand and apply the new identity to meat packaging and food products with a country deli style. The goal is to comprehensively recreate a new identity system principles using various innovative food packaging.
     
    APPROACH_
    There is a French dessert shop, Laduée, that currently has a girly, feminine and floral design impression. They do not yet have a deli. This project launches a deli using a down-to-earth yet high-end style. The rooster and the colors red and blue are the elements to represent France. In addition, all the products have a tone that has natural palette like French country landscapes. The packaging IS printed on mustard colored paper that is warm and soft, unlike most of the plain wrapping used in everyday delis.