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Impro liga, Visual Identity

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  • Slovenian championship of theatrical improvisation, Impro liga, is held in
    KUD France Prešeren, Ljubljana. It was first established in 1993 by it's founder — Theater of Ana Monro. Between 1993 and 2004 Impro liga presented many of today's well known Slovenian actors and other culture workers. From 2005 on, after a break in 2004, Impro liga has evolved into today's well known format.

    The new visual identity is based on improvisational characteristics of the show, and on the most basic element of the performance — the discipline. The logo represents a light silhouette of an actor on a stage in which the letter "i" appears. As a secondary graphic element we developed pictograms which represent the disciplines, and for some of them, we also produced photos which contain visual movement.
    Promotional posters educate the public about improvisational theatre — each poster contains a description of the presented discipline.

    The visual identity articulates all aspects of improvisational theatre — players, improvisation and performed disciplines.



  • Logotype
  • Pictogram and promotional photo for discipline called "3 minutes".
  • Pictogram and promotional photo for discipline called "Typewriter".
  • Pictogram and promotional photo for discipline called "Bookworm".   
  • Pictogram and promotional photo for discipline called "Sentences from a hat".
  • Business cards
  • Business cards
  • Bussines cards
  • Letterhead
  • Envelope
  • Business cards, letterhead & envelope
  • Promotional poster (discipline "3 minutes") — lower part is ment for informational stickers
  • Promotional posters (disciplines "Bookworm" and "3 minutes" )
  • Promotional posters (disciplines "Senteces from a hat" and "Typewriter")
  • Each promotional poster contain description of presented discipline
  • Promotional T-Shirts for disciplines "Chinese box", "Virus", "Emotional jump" and "Chairs"
  • Promotional keychains
  • Medals for good performance in season 2010/2011
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