Imported from Detroit

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Never in the history of the automotive industry has there been such a comeback story as the one for Chrysler – a turnaround prompted by new management, a new advertising campaign and an overall sense of pride in the quality vehicles the company was creating.

We continued telling the story within the digital space by developing an interactive site experience where users could watch the commercials, go behind the scenes and meet the people of Detroit. Social feeds, videos and music took users deeper into the story and told a broader picture of what imported from Detroit meant to the people of Detroit.