was launching their digital service to the team, as a part of the strategy the company needs to be well versed in using various digital platforms and social media friendly.
Challenge: Social media industry was booming and PR agencies are catching up on how to utilize social media to create direct communications or as influence channels as another medium aside from the typical media. But with so many competition, numerous social media options and the ever evolving technology.
Solutions: find a niche market for entry and create that unique service by building convincing portfolio, show what we can do and start from the company itself. With this the pioneering digital team (consisting of 3 team members, yes myself included) started experimenting and building various social media channels, strategies, partnerships, etc.
This project includes:
- The creation of a 365 day content calendar which set forth a social media management plan regionally, as well as individual. This became the company's standard procedure in managing the new digital clients.
- Individual strategy plans for the IA blog, Twitter, Facebook, Linkedin, and other social media platforms such as Flickr and Delicious which are currently in the pipeline.
- Updating and monitoring the impact of adjusting the keywords, meta description, webpage title and web body text to lift website positioning in Search Engines.