- I was approached by two family run businesses, onea Publisher the other a Press based in California.Both required logos for their new brands, howeverdifferent from the standard style which most newbrands use.These two ambitious businesses required somethingmore, something quirky and different. I was briefed tocreate two illustrated logos which were pieces of artin themselves. They had to tell a story and reflectclassical and vintage qualities which was stronglyemphasised by the clients, but most importantlythe designs had to be hand drawn.Tools:Pencils 5H to 8BPhotoshop CS6Illustrator CS6
- Devious Publications were after a design thatresembled a scene of a renaissance painting.It had to tell a story woven with metaphor andsymbolism.I was asked to recreate a chaotic naval scene,showing a classical battle ship as its burnsaway, with people struggling to climb aboardfrom the potentially even more dangerous ocean.This illustration represents the publishingindustry worldwide and the choas of mainstream.The people in the ocean represents all the newbusinesses trying to set up in the industry.However the small rowing boat representsDevious Publications rowing away frommainstream publishing, setting theirown path.This piece was designed to be used at a largeformat to be printed on the covers of some oftheir books.
Dobie Press' brief specified the requirementsof a rustic design, a piece which too felt had ageand quality. Images of wine labels were presentedas a reference point as well as Toile de Jouy fabricpatterns.Another key theme that had to be intergratedinto the design was an extract from their firstprinted book. They wanted a scene of a younggirl running through a vast wheat field withthe breaze rushing through her hair. She wasaccompanied by her fellow Doberman, hencethe title of this business. Also a raven flewover head as the two souls rushed towardsthe horizon.