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Bēhance

Il progetto d'identità dinamiche - Bachelor Thesis

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  • This is my final thesis for my bachelor degree at Politecnico di Milano.
    The book is divided in two parts, the first one is a deep research and analysis about dynamic brand identity: meanings, context and case studies of this new design approach. 
    The second part is a presentation of the brand identity of Anatome Milano. 
    The first part of this project can be found here.
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    Anatome Milano, Dynamic Identity
    This is PART 2 of my thesis project