Il Viaggio nell'Equilibrio
We were asked by Ca’ del Bosco, the most prestigious wine cellar of Franciacorta: “How is it possible to tell the emotion of meeting a delicious wine? Its affinity with the art, the poetry, the ground where it came from?”
A poster or a commercial aren’t enough.Just a deep interactive experience is able to become a place of suggestions, regenerating themselves any time in a different way.
The project won a third place in the Italian Young Lion Competition by ADCI (Art Directors Club Italia)
A poster or a commercial aren’t enough.Just a deep interactive experience is able to become a place of suggestions, regenerating themselves any time in a different way.
The project won a third place in the Italian Young Lion Competition by ADCI (Art Directors Club Italia)
The journey starts on a spiral, ancient symbol of interior growth and enrichment.
Any bigger star brings to a "room".
Any bigger star brings to a "room".
Sounds room
Wine Poetry room
Colors and Shapes room
Grape Cycle room
Traveller's Wood room - Any visitor can leave a message that keeps the wood growing.
