Ikea Flat Pack Direct Mailer
We wanted to showcase Ikea's flat pack furniture design as easy-to-assemble and looks great. So we designed a direct mailer that brought the product to life right under your door.
This idea was a Finalist at Dubai Lynx 2011 for Design.
Direct Mailer looks slides under the door effortlessly. Once it's open, the entire bedroom pops up.
Direct Mailer pops opens to highlight all the easy-to-assemble furniture you can get from Ikea.
Direct Mailer cover is made to look like the actual box Ikea furniture comes in.
Every item design inside the DM piece is an actual product from the Ikea store.
Copy inside Direct Mailer
Presentation board
