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Ikea Pop-up DM

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  • Ikea Flat Pack Direct Mailer
    We wanted to showcase Ikea's flat pack furniture design as easy-to-assemble and looks great. So we designed a direct mailer that brought the product to life right under your door. 
    This idea was a Finalist at Dubai Lynx 2011 for Design.
  • Direct Mailer looks slides under the door effortlessly. Once it's open, the entire bedroom pops up.
  • Direct Mailer pops opens to highlight all the easy-to-assemble furniture you can get from Ikea. 
  • Direct Mailer cover is made to look like the actual box Ikea furniture comes in.
  • Every item design inside the DM piece is an actual product from the Ikea store.
  • Copy inside Direct Mailer
  • Presentation board